Our inspiration for this music video was Kid Cudi's amazing work and how he captured audiences with his inspiring songs. His lyrics are easy to learn and allow audiences to sing along; his song is based on real life, such as, " Day 'N' Night, i toss and turn, i keep stressing my mind, mind" the feeling of not beng able to sleep, most probably because he has a girl on his mind etc, and "He's all alone some things will never change", the feeling of being alone with no girl beside him.
We felt it was a song that would be easy to lip sync and dance to, in order to keep with the beat and tempo of the song. We were also able to match the lyrics to the illustrational dance movements, such as, "Hold the phone", we had Adrian holding a phone and we created a 360 degree shot that circled him.
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