3.(Evaluation)What have we learned form audience feedback?

We began our production not knowing what feedback we would get. Our first attempt was poor as it was too pedestrian for such an upbeat song, the introduction was too long, the performance was limited and there was too much disjunction that didn’t make to much sense and the main problem was there was not a wide range of shots to help the editing look quick and fast paced. We took all that criticism on board and effectively changed the main concept of out video.
The performance became more constant which allowed us get a more fun feel to the music video.

The disjuncture has been removed and there is a lot more sense to the whole video. We have instead gone for the performance and narrative approach with a small storyline and the stars dancing and mining.

The main problem in our original production was the introduction was too long before the music even began so we cut that out completely and compared to our 1 minute 30 second intro we now have a 6 second intro which allows the video to have a quicker and fast paced feel to the production. There was also the amount of 'long' shots involved, they were simply to long. Now the video is fast paced with many shorter and sweeter shots. Another critisim we had was the lack of camera angles. This was rectified by re-shooting nearly all our video.