We gained a lot of inspiration from music videos such as the original day and night video, h2o-love shy, Lisa Mafia-Bad girl and most recently Black Eyed Peas- I got a feeling. The reason we have gained inspiration from these videos was because we have the main theme of two young students of getting ready for a party, the student lifestyle in the day and the night. We wanted to get it across that the fun for students is evident through day and night so the student culture is consistent. There is also the theme of love young love (not throughout the video) which is expressed in our video. These conventions in our music video are evident in all the videos we researched.
One convention we chose to break was that the song is originally sung by a solo artist (Kid Cudi) but instead of having one main star performer, we decided to have two on a solo song. We watched many other music videos from many different genres because we wanted to appeal to many different audience who like different music videos. We watched kings of Leon-sex on fire, U2-beautiful day and also T-Pain-Church. We tried to mix conventions from these videos into one to make our music video. We had the performers have fun when miming the words, different dance routines, different costumes ECT.
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